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10 Ecommerce User Experience UX Best Practices to Boost Your Sales

Notice how the page title resembles the search, and related keywords in the meta description are bolded? That’s because the page’s SEO is optimized to match the intent of this query. We’ll also send you updates on new educational guides and success stories from the Shopify newsletter. But contrary to what you might think, ecommerce UX is more than just website design. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. Last, each page on your site should have a call to action that tells the user what they should do next.

E-commerce retailers and designers who pay close attention to user experience and follow e-commerce UX design principles can capitalize on this growth. If you do this, you can then choose an online store theme or customize your theme to make the page work for the user instead of shoehorning the user’s experience into the page. Ecommerce user experience (UX) is one of the most powerful levers at your disposal to increase revenue through your online store—without necessarily paying to drive more traffic. The more transparent your website becomes on product details, exchange and return policies, company policies, the more trust you receive from your visitors.

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But some products are a bit complex and customers would have to go to YouTube to see how they work. So use that information to your advantage and greet registered customers by their first name on the welcome page. Show personalized recommendations like special offers of the products they are interested in buying. Resizing the images reduces the file size, which helps you decrease the load time of your web pages.

If you have a 500x500px image, but the required image size is 250x250px, then instead of descaling, resize the image with the use of free online photo editing tools like Pixlr, LunaPic, Canva, etc. Now, I’ll be providing you with some of the best methods to improve your user experience, What Is Software Development? which is pretty easy to implement on your website. User experience is defined as a person’s sentiments after using a system, product, or service. Similarly, eCommerce user experience is defined as the overall experience of the user after interacting with your eCommerce site.

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That’s why it’s vital now for retailers to invest in technology and AI solutions to improve their eCommerce user experience to offer shoppers a compelling experience. But the other half definitely lies in the way those marketplaces were designed, the way their interfaces and user experience were composed. There was something missing in the design scheme that was putting off the potential customers at one point or another.

  • Analyzing the information received will allow designers to improve the user experience of your eCommerce website.
  • So the paramount task of the homepage is engaging users right off the bat and encouraging them to move forward.
  • So, at any given time retailers that have the “drop a hint” option have completely new users visiting their site!
  • Inbox strategically organizes their footer menu around these priorities, providing self-serve options for tracking, shipping, and return policy questions.
  • We’ve all experienced product pages that offer too little information, and Bonnie Plants ensures customers can find everything they need without having to leave the page.

Transparency can help your visitors feel more confident buying, knowing they have everything they need to make an informed decision. According to Forbes, over 90% of consumers say that brand transparency is important to their purchase decisions. The art of less is trending in eCommerce because minimalist websites are easier to adapt to and load faster. Another important argument is that minimalism allows users to focus their full attention on the product or service you are selling.

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